Trying to cut the clutter of Times Square has been a task for many. It is a constant one upping effect.
However, this past Thursday many might have to one up a little harder. Clear Channel Spectacolor placed Times Square's first-ever 3D digital sign, promoting Honda's new CR-Z Sport Hybrid coupe.
The audience received special 3-D glasses to watch as the ditigal billboard on 47th Street and Broadway played Honda's video.
Let's see who's next in Times Square.
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