It is rumored that we are about to run out of IP addresses. Apparently on March 12, 2011 there will no longer be any 4-byte IP address.
There is a new repalcement coming soon called an IPv6. However, the new system has yet to be impemented.
The risk of all of this? No new sites. That's right zipo.
How could that be? The internet has always baffled me in a sense that I don't understand how big and how small it is at the same time. The fact that we can run out of something that seems to be plentiful.
I took a digital media class this year and learned more that my brain could have possibly known about publishing, HTML and the internet in general. What a complex world.
We'll see what happens in 2011.
Sunday, December 12, 2010
Strange Thinking...
This past summer I worked at an advertising that handled Broadway accounts. It was so different from anything I had ever learned. The strategy and thinking behind it didn't click to me. You had to have experience and understand the though process behind it before it made sense.
With an audience made of up almost 70% tourists you would think ABSOLUTELY advertise to the tourists. However, these people come and leave and a new group will come. What makes theater tick is those hard core theater lovers. It is such a small amount of people. The richest of the rich. Literally you are advertising to maybe 1% of the world to come see this show on Broadway that could last 13 years like Lion King or could just close the next night.
This brings up another point that adverting venues must be so flexible with shows. What if I had already bought New York Times for 6 months in advance for my show I'm working on. But, the show closes 2 days later. The NYT needs to understand that I no longer have any show to advertise. It goes against everything I have learned. It bends the rules and that makes me want to figure out how and why.
With an audience made of up almost 70% tourists you would think ABSOLUTELY advertise to the tourists. However, these people come and leave and a new group will come. What makes theater tick is those hard core theater lovers. It is such a small amount of people. The richest of the rich. Literally you are advertising to maybe 1% of the world to come see this show on Broadway that could last 13 years like Lion King or could just close the next night.
This brings up another point that adverting venues must be so flexible with shows. What if I had already bought New York Times for 6 months in advance for my show I'm working on. But, the show closes 2 days later. The NYT needs to understand that I no longer have any show to advertise. It goes against everything I have learned. It bends the rules and that makes me want to figure out how and why.
The link to Groupon
I learned an interesting tidbit regarding how Groupon works. They work in direct contact with advertising agencies. The amount of time it takes to get deals in place is extremely quick- only a week or two before they run and no advanced lock in date can be booked for advertisers.
Groupon wanna-bes are popping up everywhere even though they have been in place for ages. It appeals to the money saving times.
It is stated that Groupon promotions were only profitable for 66% of businesses, 40% said they wouldn't run the promotion again. Very interesting. You would never guess them unsuccessful.
Groupon wanna-bes are popping up everywhere even though they have been in place for ages. It appeals to the money saving times.
It is stated that Groupon promotions were only profitable for 66% of businesses, 40% said they wouldn't run the promotion again. Very interesting. You would never guess them unsuccessful.
Thursday, December 9, 2010
Target on the Map
Brands have now taken over with their logos on Google Maps. I stumbled upon this innovative new way to integrate a brand into a users experience (as talked about in the post below). Instead of a generic map pinpoint the user can now see Target's target location. The user can easily find the brand just by scanning the map.
I see a huge drawback being when users are overwhelemed by the amount of logos found on the maps.
But for now, keep on driving towards the logos Target.
Just Get Engaged
More and more media planners are seeing the necessity of not only creating a media plan, but also an engagement plan. A plan that will see actually what the user will DO and how you are going to measure that doing. Basically the need is how to better engage with the user. The engagement aspect will create a lasting relationship and memory between the brand and the user.
Below are a list from a ClickZ article of the most promising ways to get this engagement plan:
Offers and calls to actions: What are the high-value actions and interactions we are trying to encourage?
Rich media functionality: What rich media technologies can we take advantage of to encourage high levels of engagement right in the banner? Consider lead capture, video, social enablement games, etc.
Site specific technical enablement: LinkedIn polls, Facebook Engagement Ads, InfoWorld's White Paper Library lead capture, etc.
Landing page actions: Lead capture, video plays, coupon and materials/white paper downloads, free trials, free demos, send to friend, call us, talk to an expert, etc.
Thank you page secondary calls to action: Don't just say "thank you" and end the experience. Keep visitors on your site! Say thank you and offer more highly engaging activities. How about: "Thank you and here is a great 2-minute video" or "Thank you, explore this new product" or "Thank you, would you like to speak with a rep."
E-mail auto replies: If people fill out a form to get a coupon or white paper, don't just say, "Thank you. Here is your white paper." Offer secondary calls to action to continue the dialogue. Like the thank you page opportunity, say "Thank you and here is a great 2-minute video" or "Thank you. Explore this new product." or "Thank you, would you like to get a quote."
Viral/social/advocacy calls to action: Turn one impression, click or action into many by weaving viral calls to action and chiclets into the process. That includes things like forward to a friend, post this to my blog, tweet this, post to Facebook.
Lead triaging: If you are doing lead generation, what happens to the leads you generate? Are they being rapidly followed up on, categorized and escalated? What customer-relationship management systems are they being ported into? Salesforce.com Siebel, Microsoft Dynamics?
Marketing automation: What are the marketing automation programs and applications being applied to the leads you generate based on their source, demographics or behavior? Are they being ported into Unica, Salesforce, Eloqua or Capterra? Are you triggering specific campaign or offer calls to action and emails when they return to your clients site?
Retargeting: Are you using retargeting technologies via your ad server, the networks, and large portals/sites to reinforce offers and brand impact once a consumer or prospect has visited your client's site? What is the secondary message you are serving exclusively to people you retarget?
Below are a list from a ClickZ article of the most promising ways to get this engagement plan:
Offers and calls to actions: What are the high-value actions and interactions we are trying to encourage?
Rich media functionality: What rich media technologies can we take advantage of to encourage high levels of engagement right in the banner? Consider lead capture, video, social enablement games, etc.
Site specific technical enablement: LinkedIn polls, Facebook Engagement Ads, InfoWorld's White Paper Library lead capture, etc.
Landing page actions: Lead capture, video plays, coupon and materials/white paper downloads, free trials, free demos, send to friend, call us, talk to an expert, etc.
Thank you page secondary calls to action: Don't just say "thank you" and end the experience. Keep visitors on your site! Say thank you and offer more highly engaging activities. How about: "Thank you and here is a great 2-minute video" or "Thank you, explore this new product" or "Thank you, would you like to speak with a rep."
E-mail auto replies: If people fill out a form to get a coupon or white paper, don't just say, "Thank you. Here is your white paper." Offer secondary calls to action to continue the dialogue. Like the thank you page opportunity, say "Thank you and here is a great 2-minute video" or "Thank you. Explore this new product." or "Thank you, would you like to get a quote."
Viral/social/advocacy calls to action: Turn one impression, click or action into many by weaving viral calls to action and chiclets into the process. That includes things like forward to a friend, post this to my blog, tweet this, post to Facebook.
Lead triaging: If you are doing lead generation, what happens to the leads you generate? Are they being rapidly followed up on, categorized and escalated? What customer-relationship management systems are they being ported into? Salesforce.com Siebel, Microsoft Dynamics?
Marketing automation: What are the marketing automation programs and applications being applied to the leads you generate based on their source, demographics or behavior? Are they being ported into Unica, Salesforce, Eloqua or Capterra? Are you triggering specific campaign or offer calls to action and emails when they return to your clients site?
Retargeting: Are you using retargeting technologies via your ad server, the networks, and large portals/sites to reinforce offers and brand impact once a consumer or prospect has visited your client's site? What is the secondary message you are serving exclusively to people you retarget?
When I Grow Up
I was showed this video a few months ago. It's a hilarious spoof of Monster's "When I Grow Up" campaign.
Maybe I should show this video to my parents?
Maybe I should show this video to my parents?
'Tis the Season
Social media to fight for clean drinking water? It seems like social media has come a long way from gossip about Lindsay Lohan in rehab again.
OneRiot, a Twitter advertising network and oneforty, a Twitter app directory and getting ready to make the fight for social media to work in helping charitable causes for the new season. This new use of social media will help in raising money for a good cause. Twitter apps will begin to show ads (shown below) when Twitter users write certain holiday keywords in their tweets.
The idea is simple- raise $20,000 to give fresh and clean water to charity. The CEO of OneRiot plans to target charity to an audience "Santa, mince pies and general excess" during the holiday season.
Let's see if the terms clean water and frosting cookies ring in the season with charity.
OneRiot, a Twitter advertising network and oneforty, a Twitter app directory and getting ready to make the fight for social media to work in helping charitable causes for the new season. This new use of social media will help in raising money for a good cause. Twitter apps will begin to show ads (shown below) when Twitter users write certain holiday keywords in their tweets.
Let's see if the terms clean water and frosting cookies ring in the season with charity.
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