'Tis the Season

Social media to fight for clean drinking water? It seems like social media has come a long way from gossip about Lindsay Lohan in rehab again.

OneRiot, a Twitter advertising network and oneforty, a Twitter app directory and getting ready to make the fight for social media to work in helping charitable causes for the new season. This new use of social media will help in raising money for a good cause. Twitter apps will begin to show ads (shown below) when Twitter users write certain holiday keywords in their tweets.

 The idea is simple- raise $20,000 to give fresh and clean water to charity. The CEO of OneRiot plans to target charity to an audience "Santa, mince pies and general excess" during the holiday season.

Let's see if the terms clean water and frosting cookies ring in the season with charity.