I learned an interesting tidbit regarding how Groupon works. They work in direct contact with advertising agencies. The amount of time it takes to get deals in place is extremely quick- only a week or two before they run and no advanced lock in date can be booked for advertisers.
Groupon wanna-bes are popping up everywhere even though they have been in place for ages. It appeals to the money saving times.
It is stated that Groupon promotions were only profitable for 66% of businesses, 40% said they wouldn't run the promotion again. Very interesting. You would never guess them unsuccessful.
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