It is a little scary to think how digital our world has become. Every platform that was simply traditional is now moved to a digital platform.
Take for example radio. It has now been replaced with websites like Pandora and Groove Shark. Even scarier for our field is that now consumers have the ability to just pay a few dollars to opt out of our millions of ad dollar spending.
TV has also traveled down that road with Netflix, online streaming on Hulu and network sites.
Moving in an even more digitally way is mobile. Taking all of this and cramming it into one little hand held device.
How quickly digital moves is a scary thought. I wonder what will be next?
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