As I work on more and more projects I realize the importance of defining ones target market. It is one of the most tedious tasks, but once that one shining piece of research is found the media world seems to set well.
The target research is your true foundation. A foundation that everything else in your campaign will be built off of. My way of thinking of the process is like so:
1. Set your target audience (this will be through hours of research and countless pages of articles)
2. Define your strategy (what is the one word that can be used to encompass how you are going to reach them)
3. Make everything else fall into place (start your media mix & placement)
Somewhere deep inside I enjoy the little glimmer of joy when I find that key piece of research. That hidden piece that will set your whole campaign into motion. I hope that every media student somehow feels that little tinge of joy.
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